You Shouldn’t Fight Gravity – AWS Summit Berlin 2015

Berlin is a very hip city with a buzzing startup scene: a new startup is founded every 20 minutes and the industry is set to produce 100,000 new jobs by 2020. This was the fourth year for the AWS Berlin Summit.

After last year, the Summit’s registrants doubled in size and needed to be moved to a new venue in Berlin – CityCube. Of the 4,000 registered for this year’s event, over 2,000 were in attendance and were very diligent about attending the training sessions and presentations.IMG_2487

Werner Vogel delivered the keynote and, not surprisingly, highlighted Amazon’s rapid pace of innovation.24

Here were the five biggest takeaways:

  1. Deutschland is adopting the cloud.
    8 months young, the AWS Frankfurt region is Amazon’s fastest ever growing international datacenter region.
  2. India to be the bridge between Europe and APAC
    A 12th region with multiple data centers will be established in India in 2016.
  3. AWS serves “Sonntagsbraten mit allen Beilagen”
    With more than 516 new features and services released in 2014 alone, and more functionality than any other infrastructure provider, AWS serves “the Sunday roast with all the trimmings”.
  4. EC2 meet EFS
    A fully managed file system for EC2 will ensure applications “have the storage they need, when they need it.” Built to integrate with all of your existing apps, you pay only for the storage you end up consuming. Expect a preview version this summer.
  5. AWS is powering some of Germany’s most innovative companies across various sectors:

Industry Heavyweight
Audi – Bettina Bernhardt, Head of Audi Mobility, announced their initiative to move large production workloads to the cloud.

Public Sector
Städle Museum – Inka Drögemüller, Head of International Relations, presented an interesting use case for creating a production cloud environment to allow the museum’s 7000+ art collection to be digitally displayed in an effort to expand museum engagement and show the full collection.

#Unicorn
Zalando – Eric Bowman, VP Engineering, discussed how using AWS to be “radically agile” enables them to serve over 130 million visitors per month for their online fashion retail website. To put this into perspective, Amazon.com has 175 million visitors per month as of this past March.

Startup
Tado – Leopold von Bismarck, CMO, of this Munich based startup discussed how they use a combination of Kinesis, Lamba and Docker to run the core architecture of its IoT (Internet of Things) enabled smart home thermostat based on the geolocation of family members.

Higher Education
Technische Universität München – Dr. Helmut Krcmar presented the notable technology institute’s idea of “education-as-a-service” delivered on-demand via cloud-based curricula.

Final Thoughts:
Amazon is single-handedly fueling cloud adoption as it expands the regions of its data centers. With Germany quickly accelerating into the “Silicon Alley” of Europe and India joining the data center, perhaps Vogel is right – trying to stay competitive without the cloud is like trying to fight gravity.

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